Entering a New International Market

If conquering a local market is a titanic-sized job, imagine how harder it is to enter a new one altogether where you know no one, or your target market preferences. …

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Oct

01

Understanding Brand Safety

Misplaced advertising is an issue that every company has had to deal with on the ever growing online media field. There are different ways to approach this since it is …

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Aug

18

Strategies and Tactics

It’s amazing how often we find people that cannot differentiate a strategy from a tactic, and they are managing companies! It wasn’t until I became a marketer that I finally …

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Jul

14