Internet has been around for quite a while now since the first functional web was set which allowed information to travel from one computer to the next. Ever since that day, the evolution of communication means known as “Social Media” has been a huge impact focused on a strategic axis known as Direct Marketing. Some studies...
A couple of weeks ago, I had the opportunity to sit and chat with Uri Levine, co-founder of Waze. As we all know, Waze is the world’s largest community-based traffic and navigation app. It was such a successful venture, that right after turning down an offer by Facebook, it was bought by Google for $966...
There are myths about customer service which people have grown to accept and taken them into the realm of the written-in-stone-facts. The truth is that those myths were catchphrases created by desperate advertisers on the verge of a deadline. One of said phrases, and probably the most famous one, is the always present “The Customer...
I was going through an article that was published on www.campaignlive.co.uk which really caught my eye. It mentioned that for the first time in the history of online media, a survey confirmed that smartphones are the primary device for going online instead of computers. It mentioned that on its Communications Market Report 2015, telecoms regulator Ofcom...
Misplaced advertising is an issue that every company has had to deal with on the ever growing online media field. There are different ways to approach this since it is a task that must be performed with an enlightened sense of analysis which only human mind is capable of possessing. This is what makes this...
When talking about job interviews, there are several approaches that you as an interviewer might use, as well as a wide array of questions you could make to your candidate. Almost every job interview uses the same routine of questions such as: “Tell me about yourself”, “What was the reason you left your previous job?”,...
Timing is a fairly easy concept to understand but a very difficult one to master. Timing by definition is the choice, judgment, or control of when something should be done, but what you need to understand is that in order to make that choice, you have to study all the conditions, context and tools needed to...
Efficiency is one of the key elements that makes or breaks a deal between a company and their customers. As we all know, customer satisfaction has significant implications for the economic performance of any company that we can think of. Customer loyalty is what keeps our companies alive, since they represent a steady income flow...
One of the most useful and innovative tools, which publishers have just begun to use in Guatemala, is Online Media Marketing. Said branch deals with ads in websites, browsers, social media management, mass emails and blogs among others. The most luring advantage for companies that want their brand to be positioned through these means, is...
If conquering a local market is a titanic-sized job, imagine how harder it is to enter a new one altogether where you know no one, or your target market preferences. Even harder though is when it is an international market the one you wish to enter. Even when the spoken language is the same, it...
