El email marketing puede ser una herramienta bastante efectiva para aumentar el engagement con tus clientes y mantener una comunicación cercana con ellos. En este artículo aprenderás algunas prácticas para utilizarlo como estrategia para mejorar la interacción y el compromiso con tu audiencia. Segmenta tu lista de correos Para que el email marketing sea efectivo,...
Las redes sociales se han convertido en una herramienta clave para la prospección. En este artículo te daremos 6 consejos sobre cómo utilizar Facebook, Twitter, Instagram y TikTok en el proceso de prospección. Identifica a tu público objetivo Antes de empezar a prospectar, es importante que identifiques a tu público objetivo. Utiliza las herramientas de...
![Stick to your guns [Sales Tips]](https://bpoinnovations.com/wp-content/uploads/2018/08/stick-to-your-guns-500x369.png "Stick to your guns [Sales Tips]")
I’ve always thought and I know that the years don’t pass by in vain. The wisdom of the elders is invaluable; proof of this are the famous sayings that don’t lose value after passed from generation to generation. I’ve heard hundreds of people claiming they can do many things at the same time, and even if...
The effectiveness, with which we go from a point A to a point B, makes the difference. By analyzing the internal processes in a company, we can confirm that they were established before having many of the tools that technology has advanced with. This refers to the analysis of a process or tool that facilitates the...
Let’s try to transport ourselves a few years back and try to remember those times when we opened a magazine or turned on our TV set and suddenly all these different advertisements would pop up, and offer us a wide range of products. Whether they were in black & white or color they would likely...
Making the switch from traditional sales management or a traditional sales methodology can be tricky; many may believe that a CRM software solution will be the answer to their problems. As a Salesforce implementation expert I can tell you, that is wrong. Software cannot fix a broken process, it´s important to understand where our process can...
Managed Services have been around for a few years now. They are well known in highly technical or technological fields like IT for example, however, a new approach towards managing traditional business processes by a third party is now emerging. As well as with IT there are a number of businesses and admin functions...
Business has been in a constant evolution since the beginning of mankind. We have now gotten to the point when we don’t usually go to a place where we can find a wide array of products which may vary from groceries to electronics, or from clothing to medicines and vitamins. Instead, the consumer nowadays prefers to...
Many campaigns are really helpful to a business as a way to measure a potential client’s quality or to analyze their behavior as well. This is easier to keep track upon, when said campaigns are set to be measured by the Cost Per Click (CPC) strategies. Even though a campaign that is measured by CPC...
It’s amazing how often we find people that cannot differentiate a strategy from a tactic, and they are managing companies! It wasn’t until I became a marketer that I finally understood how important is to understand this difference. To help you get it, I will tell you an example: Let’s say you are on a...
