Stick to your guns [Sales Tips]
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Stick to your guns [Sales Tips]

I’ve always thought and I know that the years don’t pass by in vain. The wisdom of the elders is invaluable; proof of this are the famous sayings that don’t lose value after passed from generation to generation. I’ve heard hundreds of people claiming they can do many things at the same time, and even if...

Tools to optimize time at work
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Tools to optimize time at work

The effectiveness, with which we go from a point A to a point B, makes the difference. By analyzing the internal processes in a company, we can confirm that they were established before having many of the tools that technology has advanced with. This refers to the analysis of a process or tool that facilitates the...

The Great New Age of Advertising
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The Great New Age of Advertising

Let’s try to transport ourselves a few years back and try to remember those times when we opened a magazine or turned on our TV set and suddenly all these different advertisements would pop up, and offer us a wide range of products. Whether they were in black & white or color they would likely...

10 Best Practices to Improve your Process Prior to Getting a CRM Software
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10 Best Practices to Improve your Process Prior to Getting a CRM Software

Making the switch from traditional sales management or a traditional sales methodology can be tricky; many may believe that a CRM software  solution will be the answer to their problems. As a Salesforce implementation expert I can tell you, that is wrong. Software cannot fix a broken process, it´s important to understand where our process can...

A New Era of Managed Services: Managed Services Partner (MSP)
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A New Era of Managed Services: Managed Services Partner (MSP)

Managed Services have been around for a few years now. They are well known in highly technical or technological fields like IT for example, however, a new approach towards managing traditional business processes by a third party is now emerging.   As well as with IT there are a number of businesses and admin functions...

Segmenting: Adapting Our Marketing Efforts to Suit Our Customers
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Segmenting: Adapting Our Marketing Efforts to Suit Our Customers

Business has been in a constant evolution since the beginning of mankind. We have now gotten to the point when we don’t usually go to a place where we can find a wide array of products which may vary from groceries to electronics, or from clothing to medicines and vitamins. Instead, the consumer nowadays prefers to...

Just a Click Away
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Just a Click Away

Many campaigns are really helpful to a business as a way to measure a potential client’s quality or to analyze their behavior as well. This is easier to keep track upon,  when said campaigns are set to be measured by the Cost Per Click (CPC) strategies. Even though a campaign that is measured by CPC...

Strategies and Tactics
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Strategies and Tactics

It’s amazing how often we find people that cannot differentiate a strategy from a tactic, and they are managing companies! It wasn’t until I became a marketer that I finally understood how important is to understand this difference. To help you get it, I will tell you an example: Let’s say you are on a...

Opportunities in the midst of a CRM Lead universe
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Opportunities in the midst of a CRM Lead universe

One of the most common misconceptions in the astounding world of CRM services, is that people usually tend to perceive a CRM Lead as an Opportunity. They are both very similar terms but in fact refer to two very different targets.   Imagine that you get invited to a friend’s mid summer wedding. The ceremony...